UX Cambridge 2015: day 1 take-aways

Keynote: Working beyond the brief

This year’s conference started with Anna Kirah and Meriel Lenfestey ‘s keynote Working beyond the brief.

There were 5 key points covered:

  • Answer the right brief
  • Success is not personal
  • Be brave, not rude
  • Be creative in your approach
  • Fight the right battles

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