A very quick guide on how to write effective newsletters and events’ listings

I am a relative active member of the local tech/UX community and sometimes I’m surprised by how hard to read some of the events’ listings are.

In Cambridge there are heaps of things happening all the time, so if you’re like me, you don’t have much time to spend reading in details everything that comes across your twitter feed or email inbox.

That is why I decided to write this short post with some guidelines that are very easy to follow and will considerably improve the experience of the reader, along with the effectiveness of your listings.
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