UX Scotland 2018: day 1 takeaways

A summary of the first day of UX Scotland 2018.

Day 1 Speakers

Christina and Rachel’s session photos and slides

Mike’s session slides

Jay’s session slides

David’s session slides

Rick’s session slides

David’s session slides


Designing services using DesOps in the Industrial Revolution 4.0

This year’s UX Scotland was kicked-off by Peter Fossick‘s keynote, an information packed talk which introduced the concept of Design Operations (DesOps).

Fossick’s premise is that Design Thinking – which has been around for about 30 years – was created in a data poor, analogue world, and therefore offers approaches that can be too slow and laborious for current times. DesOps is offered as an alternative approach, more fitting to today’s business world.

Data + Empathy = Insight

Don’t ask your users what they want, ask them what they think. Users live in cognitive environments that see, talk, and hear. That produces huge amounts of user’s data, but a great percentage of that data comes unstructured. Only by structuring these data can we make sense of it.

Customers don’t love a company for their technology, they love them for the experiences they provide.

IMG_q8zwq1.jpg

https://twitter.com/madmurdo/status/1006816055346548742
https://twitter.com/IreneMelo/status/1006817395200098304
https://twitter.com/monro/status/1006817615761891328
https://twitter.com/wojtekkutyla/status/1006819105725444097
https://twitter.com/IreneMelo/status/1006819386072731648
https://twitter.com/IreneMelo/status/1006820726391889921
https://twitter.com/IreneMelo/status/1006821417814503426
https://twitter.com/IreneMelo/status/1006822218398076928
https://twitter.com/IreneMelo/status/1006822547613155328
https://twitter.com/IreneMelo/status/1006822800609415168
https://twitter.com/IreneMelo/status/1006823261957697537
https://twitter.com/Julia_Wayne/status/1006824592932040705
https://twitter.com/IreneMelo/status/1006825334136852480
https://twitter.com/IreneMelo/status/1006826260616671233
https://twitter.com/IreneMelo/status/1006826963422597122

Thoughtful growth: designing experiences for Instagram’s new and next users

Whitney Trump’s session started with a caveat – that there is no relation to the current president of the United States.
Being a content strategist for Instagram, Whitney explained how enticing users to sign up for the platform resembles inviting someone for a party: you want to show them how much fun existing users are having, and who from your social circle is already there, what they are engaging with, etc.
This is done by carefully thinking abour the content on the call-to-action features of the platform. For example, if you visit the profile of a user that already follows you, instead of having a ‘Follow’ button, you have a ‘Follow back’ button. Another example is showing which of your friends follow other accounts or content such as hashtags.
https://twitter.com/IreneMelo/status/1006841387474661377
https://twitter.com/IreneMelo/status/1006842298578165760
https://twitter.com/IreneMelo/status/1006843552322727936
https://twitter.com/IreneMelo/status/1006844093719306240
https://twitter.com/IreneMelo/status/1006845596924293121
https://twitter.com/xwerx/status/1006846695492280320

We need to talk about data

Chris Taylor’s love affair with data wasn’t love at first sight. He had seen it around, but didn’t immediately connect. It all changed when a change in search words made a world of difference.
The main takeaways of Taylor’s talk were:
✓ Look at the data
✓ Look at the bigger picture
✓ Venture beyond a single truth
✓ Speak to real people
✓ Remember: nothing will ever replace human thinking!

https://twitter.com/IreneMelo/status/1006854140750942208
https://twitter.com/IreneMelo/status/1006855091343839232
https://twitter.com/IreneMelo/status/1006858522687139841
https://twitter.com/IreneMelo/status/1006860715527897088
https://twitter.com/IreneMelo/status/1006861532687470594
https://twitter.com/jaybrewer/status/1006862066244866048

Intro to sketchnoting

Chris Spalton did a workshop on sketchnoting. I have done workshops on this before, but it always seemed way to complicated for my nearly non-existent drawing skills.
Spalton’s premise is that everyone can be creative as it is inherent to human nature. Creativity can be developed, like a muscle, and likewise it requires routine use.
Spalton provided very simple templates and suggestions on how to start small and he even shared a free sketchnotes cheatsheet.
It is just a question of practicing and experimenting from then on. It was fun and useful, not only to use as a tool for notetaking at conferences, but at work too, or even life in general.
Not surprisingly, there were many examples of sketchnotes being shared during the conference after Spalton’s session.

https://twitter.com/fawbie/status/1006893906716323840
https://twitter.com/LydiaValtind/status/1006890237132509186
https://twitter.com/IreneMelo/status/1006898424183078912
https://twitter.com/mike_crabb/status/1006899606863556609
https://twitter.com/LydiaValtind/status/1006899775390642183
https://twitter.com/francesmx/status/1006900401524768771
https://twitter.com/francesmx/status/1006921909035044864
https://twitter.com/mike_crabb/status/1006933103854702593

Be more certain: a practical approach to research practice

Gregg Bernstein shared some use cases on how to start building a research practice, even when the environment seems hostile.

1. Assume data exists (and work backwards).
2. Diplomacy and deputies (don’t assume the dots connect).
3. Some data is better than no data (information that leads to better decisions should not be off limits).
4. Small samples are large opportunities (small samples of data contain big stories).
5. Stories travel faster than reports.
6. Research compounds accumulated interest.

https://twitter.com/adrianh/status/1006911468128948225
https://twitter.com/Julia_Wayne/status/1006913593143709702
https://twitter.com/jessscameron/status/1006914125497282564
https://twitter.com/Julia_Wayne/status/1006916733028978689
https://twitter.com/stephchon_/status/1006918130948608000
https://twitter.com/The_Llara/status/1006919042010112001

 

One thought on “UX Scotland 2018: day 1 takeaways

Add yours

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

Up ↑

%d bloggers like this: