Keynote: Working beyond the brief
There were 5 key points covered:
- Answer the right brief
- Success is not personal
- Be brave, not rude
- Be creative in your approach
- Fight the right battles
We all carry ‘baggage’ so we should be gentle towards the people we’re working with as they’re fighting their own battles.
Don’t make assumptions.
Most UXers are not business trained and that makes it really hard to hold some boardroom conversations.
Discuss potential challenges before, during, and after a project.
Get the project team to know each other. Business stakeholders interviewing UX designers and vice versa, to understand their drives and needs. The result could be a card like the below:
By focusing on relationships and interactions early, you end up spending more time bringing up results.
The success of a project is all about building strong working relationships.
There are 3 types of hero:
- Takes an extra step to get things done
- Has an idea but is afraid to act on it
- Non-heros, people who don’t care
The ‘focus’, ‘feeling’, and ‘doing’ of sponsors and users:
Anna advocates a more humane approach to work, focused on building work relationships based on kindness.
Meriel encourages UX professionals to educate themselves with Business skills in order to improve communication.
Participants were split into groups, each representing a known company (LinkedIn, Youtube, or Evernote) and asked to follow a given process in order to derive how those companies could develop a new product to address the needs of conference attendees.
The process included using some concepts of non-violent communication, such as awareness of people’s fears and sense of inadequacy.
The tutorial covered using tools to derive the outcomes of behaviours based on analising their attributions, and exploring psychological elements such as the ‘inferiority complex’ as laid out by Alfred Adler, in order to improve communication within organisation.
In this session Sjors Timmer gave a brief introduction to the basics of form design, from choosing its content, to the final design.
- Build trust
- Provide context
- Ask appropriate questions
- Think as if you were having a conversation with the user
- Think of accessibility when designing the form
- Form label placements – top labels are most flexible, work with long text, and works better on small screens
- Burn your select tags (Youtube)
- The book Forms that Work: Designing Web Forms for Usability by Caroline Jarrett and Gerry Gaffney provides great insights on the subject