UX Cambridge 2014: Day 3 preamble

On this post:


Day 3 sessions synopsis

The day starts with three concurrent sessions, as usual.

The Collaborative User Research – Ways to involve stakeholders in user research session will report on involving stakeholders in user research. I have mixed feelings about this. From my experience, exposing stakeholders in user research is positive in the sense that it often is an eye opener for them to see where users struggle and to make stakeholders empathise more with users; think of users as real people.

But on the other hand, I’ve also got stakeholders who reacted to every single piece of negative feedback (when just 1 in 20 people didn’t find that link, it doesn’t mean we should go and change everything) and/or who mis-interpreted research data.

It will be interesting to hear what Revathi Nathaniel has to say on the subject.

Tim Caynes returns this year, to give a workshop on developing a creative brief.

The other session is Mapping the way forward, by Richard Ingram, where he will talk about using diagrammatic aids in the UX process.

Whilst I am quite reserved when it comes to using images on GUI’s , I strongly advocate using clear and useful diagrams and imagery to consolidate and present information. These days, most of my reports come as presentations with short paragraphs and graphics.

The downside of this approach is that, even though my aim is not to overwhelm stakeholders with too much text they won’t read, still they tend to overlook the few sentences I put together.

The late morning sessions include How to recognise the Zombie Persona Apocalypse where Michael Rawling will explain how User Personas can help your team have productive conversations with stakeholders, and Accessibility in the corporation: from good intentions to productive action, a report from Alison Macleod on her recent role at EE.

After lunch we have The pursuit of tappiness – A case study in making tablet friendly websites, on the subject of mobile-friendly websites. In this day and age one would expect every website to adjust gracefully to smaller screens, however many still fail at that. Neil Turner will focus his talk specifically on tablets.

Paula de Matos and Prof Jason Dykes will talk about data visualisation techniques in UX on Visualisation in UX | UX in Visualisation.

The Are We Getting Any Better At This? session is about assessing how UX professionals are evolving in their careers. It is delivered by Francis Rowland and Ryan Rumsey.

Designing to Disappear focuses on the Internet of Things and ubiquitous computing and is delivered by Malin Mäki.

The final batch of sessions offer a good mix of topics from designing for mobile (Developing a User-Centered (Mobile) Device Strategy by Soeren Engelbrecht), the structure of UX teams (UX team structure: Centralised or embedded? A case study of the pros and cons by Marine Barbaroux), and accessibility (Father Christmas, the Tooth Fairy and Disabled Users. Why none of these three actually exist by Paul Brooks).

General day 3 sessions feel



Day 3 speakers Twitter handles for #uxcam

See all my blogs about UX Cambridge 2014

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

Up ↑

%d bloggers like this: