By Paul-Jervis Heath, Head of Creativity at the University of Cambridge.
Organised by BCS East Anglia
- Focus groups have a place, but when it comes to usability research they’re pretty useless.
- To design modern digital products and services we need to get inside people’s heads by observing them in their environment.
- Focus groups are an artificial environment,no good for understanding people’s behaviours performing tasks.
- Shadowing research method is all about being a professional stalker.
- Tumblr it’s a brilliant tool for diary studies
- If you are a in-house UX designer, develop your own research library and keep it alive and healthy.
- Don’t use big documents to communicate research insights create diagrams and pictures designers can digest.
- Mingle with your users, put yourself in their shoes, observe them in their natural environment. Its the only way to understand their needs.
- Do what your users do if you can. It can really help you empathise with them and design for them.
- The design process is self-correcting because you always keep users involved along the way,so if you assume wrong, they’ll tell you.
- When you’re designing, you have to build space to be wrong.
Paul will be speaking at UX Scotland conference on 21 June.