Keynote: Better product definition with Lean UX and Design Thinking
By Jeff Gothelf
Matthew Pennell’s notes on Jeff Gothelf’s session
Requirements are assumptions. After making assumptions, create hypotheses:
Make decisions based on objective observations.
Defining the right product reduces the time spent building the wrong product.
Matthew Pennell’s notes on Adrian Howard’s session
UX is a reification to describe the job of ppl using a set of skills w diff levels of expertise, from disparate disciplines.
Matthew Pennell’s notes on Stuart Church’s session
Mathematical models show that cooperation always brings the best outcomes. Adopt this approach with your users and stkeholders.
Another Darwinian analogy: the handicap principle. Bold design,but poor functionality.
There are similarities in the way animals forage for food and people forage for information.
Optimal theory: behaviours are subject to natural selection,so animals behave in ways close to optimal.
Matthew Pennell’s notes on Annette Priest’s session
Culture cannot be divorced from biology and adaptation, nor language from culture.
Start designing the user experience from a blank sheet. Forget any assumptions you have, as if you were an alien that just landed here.
What lenses do you use to see the world? Be aware of your own prejudices, assumptions and beliefs when working with others.
Users are more informed and educated. Listen to and mingle with them, because they are the ones leading change.
By Jan Srutek
Matthew Pennell’s notes on Jan Srutek’s session
New data on limit of human short term memory is not “7+/-2” but “4+/-1” chunks of information at once.
Save the users’ memory load (which is short), don’t make users think!
Users learn by exploration: